• Attendees:
    • Peg, ash, jessie, jamal, john
    • Director’s report
      • 501C3 status – August 4th is 90 days from application
      • Attended Collinsville Juneteenth
        • Group art project participation
        • Good weather
        • Passed out info on event, nice conversations
        • 3 tentative booths
          • Black student union – collinsville high school
          • New Beginnings Counseling 
          • Director of SIUE East St Louis
      • Attended Esic Baptist Juneteenth
        • Pray service
        • Mt Joy Dancers
      • Meet with D7 Superintendent – Dr Shelton
        • Asked for official participation
        • Asked for student participation for volunteer hours
        • Said we could reach out to each school principals
      • Meet with Liberty School – Dr Duncan
      • Central Reform Congregation – Jewish Faith
        • Rabi Randy agreed to say prayer
      • Bank visited for participation
        • Busey Bank
        • SIUE Credit Union
        • Scott Credit Union
        • Dieterich Bank
        • US Bank
      • Edwardsville Police
        • Submitted request, will have a booth
        • Police chief meeting scheduled in late july 
      • Porta Potties
        • $125/each for weekend
        • Applying for $2,500 community grant
        • Would require a park application 
      • Illinios Humanities grant submitted on june 23
        • $5k requested
      • YMCA
        • Met with director and program director
        • Officially on-board with event
        • Offered Zumba instructor
        • Offered martial arts demonstration
      • Family Yoga
        • On other side of pond for sound
        • Might need to append Park application
      • Edwardsville Community Foundation
        • Use as an umbrella for 501C3 organizations for funding requests
        • Grant cycle opens in July
        • Will review available grants for Edwardsville Unity 
      • First promotional video on FB
        • Made $1,400 in a week
        • Combine into a single promotional video
        • 90 seconds
          • Who you are
          • What org/group do you represent
          • Why it’s a good idea for others to participate
        • Send checks or Venmo
  • Discussion
      • Recycling service
        • Large containers for paper, plastic, cans
      • Welcome booth
        • Name tags – pronoun info
      • Program
        • Prayer, speaker and performer
          • Should they be related in sequence or be varied?
        • Naitive American prayer
          • Or territory acknowledgement, resources for info, next steps to support
        • Setup at 10am
  • Next steps
    • Post meeting notes to our website 
    • Attending Central Reform Congregation Friday service

 

Marketing Plan

  • Print material
    • – Small fliers
      • Distributed by hand to individuals
      • Shared with organizations to distribute to members
    • – Letter size posters 
      • Main Street business
      • Corporate partner display
    • – Donation/corporate partner form
      •  Various donor levels with corresponding branding opportunities
    • District 7 virtual backpack
    • Church distribution
  • Canvas tote bags
    • For purchase prior to event at sponsors businesses
  • Event shirts 
    • For purchase prior to event at sponsors businesses
  • PR
    • Written releases and interviews with:
      • Intelligencer 
      • Alestle
      • Alton Telegraph
    • Greater St. Louis news outlets
  • Email marketing to subscribers 
  • Social media
    • Individual video messages from participants – social sharing
    • Collecting videos into a single summary
    • As a grassroots organization, we’ll be relying in part on organic sharing on social media.
    • Boosting event postings to target area
  • Park signage 
    • Posting where/when allowed
  • Paid Search
    • Targeted to neighborhoods near the event space